E-commerce platforms are digital frameworks or software solutions that enable businesses to set up, manage, and operate online stores, facilitating the buying and selling of products and services over the internet.
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An online shopping influencer is an individual who leverages their social media presence and online influence to endorse and promote products or brands, driving consumer engagement and sales in the e-commerce space.
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The buying rate proportion is the percentage of website visitors who make a purchase, reflecting the conversion rate of visitors into customers, a critical e-commerce performance metric.
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The e-commerce segment involves buying and selling products and services online, spanning physical goods, digital products, and services, often facilitated through online marketplaces and retailers.
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